so, about That Time I Accidentally started nba transfer rumours…
The brief from Adidas NYC was clear.
We have commissioned an artist to create projections of NBA G.O.A.T James Harden to celebrate the launch of his new shoe.
The projections will be all around Brooklyn (Harden was playing for the Brooklyn Nets at the time) with the largest projection on the wall at the Barclays Centre.
“We want cryptic social-first copy, that builds excitement and gets people to location to see the projections.”
Simple enough.
