Ditched the old-school “Think with Google” editorial vibes and went all-in on a social-first strategy that actually resonated with marketers. How? By treating marketers like the savvy consumers they are and serving up engaging, valuable content directly in their feeds. This meant ditching the traditional and embracing bold visuals and formats. By hyping up this social-first mindset and giving the team the freedom to go wild and experiment, we saw engagement and reach rise 🚀